Launching Malibu Rum’s Relaxed Brand Experience
April 2nd, 2007

We have been working on Malibu Rum’s new website for the Austrian market the past months, thus I am very happy to present a full-featured flash website launching on time and with great focus on nifty details.

Metaphorically speaking we translated Malibu Rum’s slogan “Seriously easy going” into “Seriously easy web surfing”. This means we have taken great care to produce a relaxed brand experience with a cozy beach atmosphere (ex. moving ocean waves) and supporting nature sounds. The user can either choose to explore the site by moving left/right on the beach (upper area) or by simply clicking the standard navigation at the bottom. The scenes are based on a 3D engine, so by clicking on specific objects the user zooms in or out of the area (ex. Games, TV-Spots) thus getting a more dynamic feeling.

Malibu Rum - Home

Outstanding Features

• Jump’n'Run Game with a highscore list where users can win cool brand goodies
• Age-Check to keep people out who are under age
• Download Wallpapers for the desktop perfectly matching the site’s theme
• Watch the Malibu Rum TV-Spots, which are always a great laugh
• Tracking user visits, downloads, etc. using Google Analytics inside Flash
• A lot more: “Tell-A-Friend”, Product showcase, …
• Coming in May 2007: Malibu Nights & Events with party photos and event updates

CMS (Content-Management-System)

We have build an easy-to-use CMS where the client can change teaser texts for the homepage and check out the Jump’n'Run game winners of the current and past months. As the administration system is very flexible we will be able to adapt it to future needs.

Malibu Rum - Administration

More Screenshots

Malibu Rum - Games

Malibu Rum - TV-Spots

Posted in: Clients, Websites